Australian Atheist Adverts Banned

A sad day for freedom of speech

This campaign has gone well and truly global. We’ve inspired organisations around the world to launch atheist adverts on buses, including a Christmas campaign from the American Humanist Association, which you can view here – but sadly, one place you’re not going to see the ads is Australia. The Atheist Foundation of Australia have come up with the mildest slogan of all (“Atheism – Celebrate Reason”) and yet the company responsible for transport advertising has balked, ironically giving no reason whatsoever for this strange decision. Here’s the press release:

ATHEIST FOUNDATION OF AUSTRALIA INC

MEDIA RELEASE

BUS SLOGAN REJECTED!

‘APN Outdoor’, the company responsible for Public Metropolitan Transport Advertising, says no to atheism.

The bus slogan campaign proposed by the AFA with the thought provoking sentiment, “Atheism – Celebrate reason!” has been refused for display by ‘APN Outdoors’. Various other phrases have also been deemed unacceptable.

Following the lead of Humanists in London and Washington in the USA, with their intended bus signs, an international programme by humanists and atheists was to commence on the 20th January 2009 using buses to express the secular viewpoint.

Richard Dawkins is supporting the London bus signs, and has stated that such a campaign “will make people think”.

President of the Atheist Foundation of Australia Inc, David Nicholls said: “I am flabbergasted. This is extremely disappointing and a severe blow to freedom of expression in Australia. We are witnessing the result of seemingly paranoid executives interfering with pertinent social comment. This action has thwarted the right to state peacefully and openly a legitimate and timely message without violence.

Australia is going to look provincial and narrow in outlook to the rest of the world because of this decision. The planet is moving to a more enlightened era but apparently, public transport advertising agents in Australia have missed the bus.”

You can send the AFA a friendly email to show your support: info {at} atheistfoundation.org(.)au

Tags: Advertising, AFA, Atheist Foundation of Australia, Australia, Censorship, International, News, Transport

20 comments 26.11.08

Probably?

A number of people have concerns about the slogan containing the word ‘probably‘. There’s also a lively debate about this at our Facebook Group Discussion Board. I’ll quote what Ariane wrote there:

…transport advertising regulations are more stringent than normal advertising regulations (for billboards, etc) and the decision of whether to run the ad or not is very much at the discretion of the bus companies. It’s their private space, and their criteria for this (I know it’ll make all atheists reading this bang their head against a wall, but here goes) is that the advert “must not offend religious people”.

In their view, the “probably” gets us around this (and even with it, I’m anticipating that the Advertising Standards Authority will receive several dozen complaints from religious people and organisations). Also, as Dawkins writes in The God Delusion, being an absolute “7″ on the faith scale (insisting “there is no God”) doesn’t make sense, as nobody can ever state this as an absolute. The alternative Dawkins proposes is “almost certainly”, but “there’s almost certainly no God” doesn’t make for an overly catchy advertising slogan!

In short our priority is to get these ads out on the buses, to get people thinking about atheism. That’s the major goal. So we hope plenty more people can back our efforts to reach that goal!

Tags: Advertising, Atheism, Bus, Facebook, Probably, Richard Dawkins, Slogan, Transport, Wording

37 comments 21.10.08